BENI is a journey. An experiment. An intention.
BENI hopes to join old with the new, giving space to the generation-Y millennial who has an appetite for meaningful aesthetics.
BENI steers away from narcissism, consumerism and superficiality. We believe in an action grounded in good intentions.
BENI aims to devise beautiful visuals that reflect and define youth culture - global, cosmopolitan, beautiful - and enrich it with value. Whatever that might be.
Nadir releases episodes every few months or so which have been very well edited and makes them accessible on sites on youtube. He documents his travels across various countries - including those which have some kind of personal connection to him through his family/friend or cultural upbringing.